When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details ig sentiment indicator like name and price. Send messages, photos and videos to a friend or select group of people.

• You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy.
• Learn more about shopping features for businesses through the digital hub.
• Send messages, photos and videos to a friend or select group of people.
• Instagram is the ideal place for businesses to connect with a vibrant community of shoppers.
• There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.

Tap to shop

• Send messages, photos and videos to a friend or select group of people.
• There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout.
• 130 million people tap to reveal product tags in shopping posts each month.
• When you come across items you’re curious about in your Feed or in Stories, tap the product tag to reveal details like name and price.
• Learn more about shopping features for businesses through the digital hub.

130 million people tap to reveal product tags in shopping posts each month. You can securely store payment information for future shopping, and eligible items are covered by our Purchase Protection Policy. There are many ways to shop on Instagram, from tapping product tags and saving items on wish lists to buying directly with checkout. Instagram is the ideal place for businesses to connect with a vibrant community of shoppers. Learn more about shopping features for businesses through the digital hub.